agency – Fieldmarketing

Tag Archives: agency

Experiential Answers: Part 2 of the series

Posted January 17, 2012 by Harriet Cramer

Brand X magazine reader questions answered by Sally Durcan, MD, Hotcow 1. Is Opportunity To See a meaningful statistic? In my opinion, no. The value for experiential is that you can provide very insightful and robust measurement responses for the client. Opportunity to See is basically the footfall numbers and this relies on foolproof statistics […]

Tag Archives: agency

Experiential Answers (part one of a series)

Posted November 9, 2011 by Harriet Cramer

Brand X magazine reader questions answered by Sally Durcan, MD, Hotcow 1. Should I trust an experiential agency to handle in accordance with the Data Protection Act? The simple answer is yes you can. As an agency we have a legal obligation to keep up to date on the laws and regulations that affect our […]