40 iD Experiential, Lipton’s Iced Tea (2010, Sampling) Beating the dual challenge from M&S and Morrisons to win gold in sampling was a major coup. Sampling is a heck of a category these days bursting with creative and logistical solutions. Brtivic called this their best ever sampling activity and it was certainly hard to imagine […]
75 IMS, The Guardian (2006, Tactical) When the Guardian decided to change paper size it supported the move with a big advertising push, but the move was also cloaked in mystery. It was a crucial time for the newspaper and for newspapers in general as modern lifestyles put a scourge on circulation figures. IMS were […]
