A guest column from Martine Eveille, board account director, Lime and Arc UK Looking ahead through this year is impossible without taking a view on the Olympic Games. Those few weeks under the sporting spotlight are going to be the focus of much activity for multiple brands. But inevitably some will end up wasting their […]
A guest column from Richard Dutton, new business director, Lime and Arc UK Physical retailers who are coming up against exclusively online competitors can take some solace from our research that shows that shopping on the high street is still preferred to online for most UK shoppers. Specifically the study reveals that over half of […]
A guest column from Diana Cawley, managing director, Lime revealing insight from Lime’s 6000 shopper survey The multichannel shopping phenomenon has empowered today’s consumers more than ever before. The shopping journey no longer simply ends, or begins in-store, with 90% of today’s consumers using one or more channel on their path to purchase. Consumers increasingly […]
30 LIME, Tesco Wines (2008, Retail Training) Q, How do you make wine samplers more effective? A. Teach them about wine. It seems so simple, but this obvious idea hadn’t been tried before. Until this point, Tecso had done without LIME’s staff and samplers in the wine category, in spite of their strong ongoing relationship […]