FMBE Fast Five – Part 1
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Every week, Field Marketing and Brand Experience Magazine is catching up with five previous FMBE Award winners to find out what they have been up to since winning gold.
N2O- Jody Measures
How did the team celebrate winning an FMBE accolade?
I’ll be honest, there was a fair amount of champagne involved! Winning not only Agency of the Year, but also winning awards for our campaigns with Tesco and Castrol was definitely cause for celebration! There may have also been some dancing at the awards ‘do, it was Top of the Pops themed, after all!
What is exciting about your work at the moment?
At the moment, we’re working on a real mix of briefs; everything from large experiential campaigns for the Coca-Cola family through to smaller, shopper focussed campaigns – each requiring their own unique approach and creative thinking. We’ve got a fantastic team getting really stuck in to the different briefs and it’s great to be able to work on some things we’ve never done before.You can see more on our work with the Diet Coke igloo here.
What individual or group of people helped achieve your FMBE awards success?
Winning the FMBE award for Agency of the Year was a real team effort – as cliched as that may sound! It recognised everything we as a company think about our fantastic team and the people that work so hard to make it that way. We’ve got a great group of people at N2O and the award really celebrated that.
Do you feel like your career has progressed in the last six months?
Since winning Agency of the Year, we’ve definitely seen an increase in the number of pitches we’re a part of. This year, we’ve already pitched for more business than we’ve ever done in any previous year since we’ve been an agency!
Where is your FMBE trophy currently situated?
It’s on our desk in our head office reception, so everyone can see it as they enter the office. It’s nice to be reminded of it when we come into work, and visitors at reception have asked about it, too.
Tactical Solutions, Chris Tarbuck, BA of the Year
How did the team celebrate winning an FMBE accolade?
We had a good night at the awards celebrating and this was recognised across the business by Cathy over e-mail.
What is exciting about your work at the moment?
I’ve recently taken on an executive role which is more client based. There has been a lot to learn but it’s helped me develop my skills and there is a lot of interesting projects we are working on.
What individual or group of people helped achieve your FMBE awards success?
The Duracell management team since joining have always been supportive in my development and helping me to deliver strong KPI’s. Also being able to interact with the client while in the field helped me to showcase the work I did and work towards solving issues in store for Duracell.
Do you feel like your career has progressed in the last six months?
Yes, I’ve been able to develop whilst working in the field to the point I’m now in an exec role. I will also be able to develop further by building reports and presenting at conferences and client meetings.
Where is your FMBE trophy currently situated?
On the bookshelf in the front room!
WeAreFearless. Garry Dods
How did the team celebrate winning an FMBE accolade?
In true Fearless spirit, with a bottle of our specially distilled Fearless charcoal black gin.
What is exciting about your work at the moment?
Everything. We’re an integrated creative agency on a mission to challenge convention to find new opportunities and growth for our clients. So, you can imagine doing things differently naturally takes us down more unexpected paths and creative routes which is exciting and challenging at the same time. It’s also a really interesting learning journey as we set out to develop bolder work using our Psychology and Neuroscienceinsights and other evidence-based tools. We call it boldness with backup. We believe this deeper human centric approach is new to this industry and really puts the audience’s unconscious needs right at the heart of our strategies so we can develop more relevant and emotionally engaging campaigns.
The other exciting thing is that we’re working across the most passionate and dynamic partnerships, talent and experiences in Sports, Music and Entertainment. In this world of earned media led ideas which create their own sharability and reach, we’re incredibly proud of our work with the likes of Bridgestone, UEFA and Firestone and building on our 2018 efforts where we worked in 10 international markets outside of the UK (Azerbaijan, USA, Argentina, Austria, France, Poland, Germany, Italy, Spain, South Africa).
We’re also committed to being active thought-leaders and challenge the industry to be more fearless in approaching problem solving, through our events like Embrace The Unknown, with Britain’s first astronaut Helen Sharman. She embodies the very essence of being fearless, willing to lean into the unknown to challenge convention to find opportunity and her anecdotes and learnings from being bold with the backup were absolutely fascinating! Everyone learned a huge amount.
What individual or group of people helped achieve your FMBE awards success?
The whole agency, everything we do is a huge team effort!! Our 33 staff, 16 nationalities, 18 languages and 4 beards all played a part. And of course, our brave clients!
Do you feel like your career has progressed in the last six months?
Every day we move forward. We’re on a mission to challenge the industry and create something really special. Our team come in every day with a Fearless spirit, glint in their eye and desire to make a difference. We don’t get everything right but we’re proud of what we’re achieving together.
In just 4 years, we’ve gone from one founding employee in an upstairs room, to an international agency capable of taking on the industry’s biggest players.
And we’ve only just begun…
Where is your FMBE trophy currently situated?
Right here. Proudly next to our Young Agency of the Year and Most Innovative Agency trophies.
Powerforce – Tim Hunt
How did the team celebrate winning an FMBE accolade?
As well as a good celebration at the following company meeting, the winning team got an extra day’s holiday (and a bottle of champagne) as a small way of saying thank you for the fantastic work that they do!
What is exciting about your work at the moment?
Alongside continuing to deliver award-winning results for our customers, we are most energised about the new products and solutions that we have developed over the past 12 months. As technology moves on, innovation is the key to ensuring you main relevant to our customers needs and ever-changing landscape. We pride ourselves in looking for innovative solutions to solve our customers business challenges to deliver optimal ROI. By using technology, we are able to look at all areas of the shopper journey and create bespoke solutions using expertise from elsewhere within our group to ensure our we deliver first class solutions for our customers that they are not able to get anywhere else
What individual or group of people helped achieve your FMBE awards success?
We are nothing without our people, but special mention goes to the Pladis team who made us home to FMBE Team of the Year for the third consecutive year. The whole team continues to go from strength to strength since they moved over to us in 2017. The progress and results we continue to deliver is true testament to the joint planning and collaboration we have secured across all the touchpoints in our customer’s teams. It’s become a true partnership between Powerforce and Pladis, with an incredibly committed and proud team of field representatives.
Where is your FMBE trophy currently situated?
Pride of place on our trophy shelf (along with all of the other awards we’ve been lucky to win over the years!). You cannot underestimate the pride that our people take in receiving this external validation of their work so we always ensure that we shout about this…often! The original award sits with us and we are very protective of it however, we also ensure that our customers receive replicas so they can also display (and brag) with pride!
Jackanory, Catherine Allison
How did the team celebrate winning an FMBE accolade?
Well, we had a brilliant night celebrating at Troxy with our clients from Hamburg. There might have been a few bottles of fizz involved…
What is exciting about your work at the moment?
We’ve been working with some of the country’s best bars, hotels and restaurants, creating bespoke serves and themed terraces. Check out some of our recent work in this area here:
What individual or group of people helped achieve your FMBE awards success?
Our long serving suppliers in production and event installation and of course our fab clients in Hamburg
Do you feel like your career has progressed in the last six months?
Yes – the team are working on some new and exciting projects. Watch this space.
Where is your FMBE trophy currently situated?
It’s currently got pride of place on our awards shelf
