Want field sales? Who are you going to deal with? FMBE looks at the leading award performers in recent years and selects 7 agencies to consider CPM Outsourced sales agency CPM’s absence from the awards last year meant we were without the team who owned the category in 2012 and 2013 with two golds and […]
A guest blog by Andrew Mooney, field marketing client services director at Momentum Instore When the economic crisis hit the UK in 2007 few had a clear idea about the extent of the impact it would have and how long it would take the country to recover. Well, five years later and it feels like […]
Underneath the cliched exterior of B&Q’s massive mob lies a major step in B2E2C co-ordinated marketing I’m saying good. There you go, blog over. OK, perhaps a little more to flesh this out. On 6th March Kingfisher DIY retailer B&Q had group dances, flash mob styleee across 330 of its branches in an employee meets […]