Brand X magazine reader questions answered by Sally Durcan, MD, Hotcow 1. Is Opportunity To See a meaningful statistic? In my opinion, no. The value for experiential is that you can provide very insightful and robust measurement responses for the client. Opportunity to See is basically the footfall numbers and this relies on foolproof statistics […]
Brand X magazine reader questions answered by Sally Durcan, MD, Hotcow 1. Should I trust an experiential agency to handle in accordance with the Data Protection Act? The simple answer is yes you can. As an agency we have a legal obligation to keep up to date on the laws and regulations that affect our […]
50 Hotcow, Thomson Fly (2008, Use of Low Budget) The agency may be surprised to see this in my Top 50 as they have delivered far more spectacular work – creatively – than this, but I thought that this activity showed how much a PR stunt can achive. This job, delivered in just 5 live […]