FMBE Awards announces 2018 Shortlist
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Shortlists include 3-7 finalists dependent on the judges’ view of strength and depth in the category
Field Marketing Categories
A. SALES CAMPAIGN OF THE YEAR
Box Marketing – Pernod Ricard
Kellogg – Pringles
McCurrach – Heineken
REL Field Marketing – Dell
REL Field Marketing – Logitech
Retail Marketing Group – Panasonic
Tactical Solutions – Duracell
B. MOST EFFECTIVE RETAIL SALES EXPERIENCE/SALES EVENT
Fizz Experience – Ferrero UK
Link Communication – Rustlers
N2O – Castrol
N2O – Magnum
Provision Events – Callaway Golf
REL Field Marketing – Tetley
TRO – Mercedes Benz Vans
C. FIELD DATA AWARD
Logobrand – Britvic
Powerforce – Molson Coors
REL Field Marketing – Danone Waters & Red Bull
REL Field Marketing – Dell
REL Field Marketing – Tetley
D.MOST EFFECTIVE INSTORE MARKETING
Exsellence – Pladis
Gekko – Yamaha
Instore – Sainsburys
Logobrand – Britvic
REL Field Marketing – Mondelez
REL Field Marketing – Panasonic
REL Field Marketing – Tetley
E1. MOST EFFECTIVE TACTICAL CAMPAIGN (ROI FOCUS)
Box Marketing – Pernod Ricard
Gekko – Epson
REL Field Marketing – Mondelez Easter
REL Field Marketing – Mondelez Premier League
REL Field Marketing – Piri
REL Field Marketing – Tetley
Tactical Solutions– Innocent
E2. MOST EFFECTIVE TACTICAL CAMPAIGN (SERVICE-LED)
Channel Assist – Bose
Instore – Sainsbury’s
Logobrand – L’Oreal
MKTG – Wickes
F. TEAM OF THE YEAR
The category has seen a subdivide as labelled below, reflecting the range, quality and diversity of applications this year. Two golds will be awarded.
TEAM OF THE YEAR (Promotional Compliance and Field Sales)
Field Sales Solutions – L’Oreal
Field Sales Solutions – P&G
Kellogg – Kellogg
Powerforce – Pladis
REL Field Marketing – GSK
REL Field Marketing – Danone Waters & Red Bull
REL Field Marketing – Weetabix
TEAM OF THE YEAR (Demo/Sampling/Retail Training/ Experiential)
Channel Assist – Panasonic
Elevate Staffing – Oculus
Fizz Experience – Costco
Hel’s Angels – Kraken
McCurrach – Microsoft
Mash Staffing – Nike
Brand Experience Categories
G.MOST EFFECTIVE SPONSORSHIP ACTIVATION
Flashmat – Spotify
Fusion – Renault
MKTG – Cadbury/Premier League
Smyle – Hilton
TRO – British Airways
TRO – Nissan
Vision Nine – Superdry
H. MOST EFFECTIVE ROADSHOW OR SHOPPING CENTRE CAMPAIGN
ENERGY – Seat
Haygarth – Vodafone
Ignite – JBL
Immerse – Mesh
N2O – Tesco
REL Field Marketing – Nikon
Woof London – Branston
I. MOST IMMERSIVE BRAND EVENT OR ROADSHOW (MASS CONSUMER)
CSM Live – Liverpool FC
drp – Nationwide
GMR Marketing – Land O’Lakes
Hope&Glory – Marie Curie
Jackanory – Hamburg Convention Bureau
Link Communication – Fulfil
TracyLocke – Ferrero Rocher
J. MOST IMMERSIVE BRAND EVENT (CONTROLLED AUDIENCE)
Avantgarde – Bridgestone
BD Network – Cadbury
GMR Marketing – Intel
Hope&Glory – IKEA
Make It Clear – Thales e-Security
Produce UK – Quintain
Wonder London – Google
K. MOST EFFECTIVE INTERGRATION/AMPLIFICATION
Collider – Manomasa
Link Communication – Fulfil
PJ Lhuilier – PJ Lhuilier
Produce UK – Quintain
TracyLocke – Ferrero Rocher
Vision Nine – Superdry
L. MOST EFFECTIVE INTERRUPTIVE EXPERIENCE
Hope&Glory – Marie Curie
House of Experience – Dignity in Dying
Wasserman – Bombay Sapphire
M. CREATIVE INTELLIGENCE AWARD
Verve – Guinness
Vision Nine – Superdry
Wasserman – BMW
Wasserman – Bombay Sapphire
WeAreFearless – Bridgestone
Field Marketing and Brand Experience Categories
N. BRAND AMBASSADOR OF THE YEAR
As usual this was a big category and has been split into two groups of finalists with two golds awarded.
BA of the Year (Field Sales)
Dave Arnopp, PRL In-Market Solutions – Lucozade Ribena Suntory
Adil Cockar, REL Field Marketing – Danone Waters & Red Bull
Richard Hulme, Field Sales Solutions – Ferrero
Liz McEvoy, Field Sales Solutions – L’Oreal
Chris Tarbuck, Tactical Solutions – Duracell
Xavier Thomas, Field Sales Solutions – P&G
Phyllis Ward, REL Field Marketing – Weetabix
BA of the Year (Demonstrators, Shopper and Experiential)
Patrice Belton, Fizz Experience – Costco
Ashley Day, REL Field Marketing – Panasonic
Adrian Gaynor, REL Field Marketing – Nikon
Mudassar Ishfaq, REL Field Marketing – Dell
Liviu Jipescu, POD Staffing – Various
Ashvin Kumar Joshi, Blackjack Promotions – William Grant
Garry Lee, Channel Assist – Panasonic
O. MOST EFFECTIVE SMALL SCALE/LOCAL CAMPAIGN
BWP Group – Polaroid
The Circle Agency – Costa
MKTG – Reebok/UFC Apparel
N2O – Castrol
PowerSwitch – Darlie
P. PRODUCT LAUNCH OR RELAUNCH AWARD
The category has been split to separate the instore grocery launches and non-FMCG launches
Product Launch (FMCG)
Custodian Consultancy (PRL Group) – Heinz Ketchup
PRL In-Market Solutions – Lucozade Ribena Suntory
PRL In-Market Solutions – Diageo
REL Field Marketing – Tetley
REL Field Marketing – Weetabix
Product Launch (non-FMCG)
HPS Retail 7 – Huawei
McCurrach – Nokia
MKTG – Wickes
Mobile Promotions – Fuso e-Cantar
TRO – Volvo
Q. CONSUMER CAMPAIGN OF THE YEAR
BD Network – Lurpak
Collider – Manomasa
Hope&Glory – IKEA
Hope&Glory – Marie Curie
MKTG – Cadbury/Premier League
TRO – Volvo
Wasserman – BMW
R. SMART BRAND ENGAGEMENT AWARD
Flashmat – New Balance
Flashmat – Ted Baker
Logobrand – Britvic
TRO – Nissan
S.MOST EFFECTIVE STAND OR DISPLAY UNIT
The category has been split, as in previous years, into instore displays and experiential stands
Most Effective Display Unit
Custodian Consultancy (PRL Group) – Carling
Custodian Consultancy (PRL Group) – Milupa
Custodian Consultancy (PRL Group) – Moet and Chandon
Custodian Consultancy (PRL Group) – Uncle Bens
REL – Weetabix
Most Effective Stand or Experiential Display
4D Design – Coriant
BD Network – Lurpak
Fusion – Renault
Ignite – JBL
MKTG – Penguin Random House
Undercurrent – Samsung
T. OPERATIONAL SUCCESS OF THE YEAR
Brand Brewery – DHL
Channel Assist – BOSE
Provision Events – Callaway Golf
Undercurrent – O2
Vision Nine – APP
U. PROFESSIONAL AGENCY MANAGEMENT AWARD
Ignite
McCurrach
WeAreFearless
V. SPECIAL AWARD – MOST SUCCESSFUL EVENT SERIES OR SEASONAL SUCCESS
The Circle Agency – Dorset Cereals
The Circle Agency – PlayStation
Field Sales Solutions – Ferrero
Logobrand – William Grant
REL Field Marketing – Mondelez
Scene2 – World Vision
Agency of the Year
The AoY finalists for BE and FM will be announced on this website on or before 7thSeptember
