O2 and Hope and Glory get tails wagging with Priority Moments

On August 3rd O2 took to the streets to get people across the country wagging their tails by delivering treats for tweets. As part of its multi-million pound O2 Priority #WaggyTails campaign, Staff supplied by ICE and Made in Chelsea’s Jamie Laing, delivered thousands of free treats including cookies, ice creams, pizzas and cinema tickets to those who tweeted to O2 earlier this week.

The campaign saw Jamie, best known for getting tongues wagging in MIC, create special pizzas topped with glamorous gorgonzola, cheeky chorizo and posh peppers and deliver them to Londoners to help get their tails wagging.

Both O2 and non O2 consumers received treats to highlight the selection of offers available on Priority from some of the UK’s favourite brands such as ODEON cinemas, Millie’s Cookies and Zizzi. The recipients also had a chance to win private cinema screenings and VIP tickets to The O2 by posting pictures of themselves with their treats on Facebook, Instagram or Twitter using the relevant hashtag.

“With our latest ad campaign for O2 Priority we created a very clear symbol of happiness, by giving people waggy tails. Now, by delivering treats to everyone, not just our customers, we’re hoping to get everyone’s tails wagging,” said Nina Bibby, marketing and consumer director at O2. “With brands such as Boots UK, ODEON, Zizzi, Caffè Nero, Millie’s Cookies and All 4 on O2 Priority, we’re more confident than ever that our free app has something for everyone to enjoy.”