UBM Live’s IOEX show rebrands as Live Experience

International Outdoor Event Expo (IOEX) has been re-branded as Live Experience in a name change reflective of this emerging exhibition’s direction and content for 2013. Live Experience will be an exhibition showcasing innovative production services and technology for all live events including music, sporting and experiential.

Following a successful inaugural show, organiser, UBM Live has taken the decision to change the name of this live events exhibition to reflect the focus of the show in line with market research feedback from visitors and exhibitors.

Speaking about this decision, event manager, James Samuel said: “This year’s exhibition highlighted the market convergence across brand experience, sports, music and public events. Through 2012 the range of spectacular events in London will showcase the incredible capabilities of agencies and suppliers under the gaze of international audiences.

“By positioning our brand to encompass any event professional involved in the process of delivering ‘live experience’ we’re positive our exhibitors and visitors will be clear that this show is relevant to them. The international events community is looking at the expertise and technology legacy residing in the UK. This is an industry that moves fast and we want to support our exhibitors in highlighting the trends which are just around the corner as well as reflecting what’s gone well in 2012/13.”

Live Experience will run alongside sister-show, International Confex, as part of a focal week in the events industry calendar.

Samuel concludes: “With nine months still to go before the 2013 show, 75% percent of the 2012 floor space is already booked up for 2013 and we are receiving lots of interest. We’re delighted with the reception we received and hope that our audience embraces the new name as they have done the show. At the moment we’re consulting exhibition partners and supporters with regards to the educational programmes for both Live Experience and International Confex to ensure that we provide as much relevant and exciting content as possible. We’ve also extended the International Confex meetings booking system to include Live Experience as well – providing enhanced ROI opportunities for both groups of exhibitors.”

Live Experience and International Confex will take place on 19-21 March 2012 at ExCeL London. For further information please visit www.liveexperienceexpo.co.uk.