Mother’s Day pop up for Prestige Flowers in Waterloo Station

Prestige Flowers launched an exclusive Mother’s Day campaign on Tuesday 5th March in the middle of Waterloo station, ahead of the heartwarming celebration on Sunday.

Millie Durbak, Brand Manager at Prestige Flowers, shared her excitement about the unique initiative, saying: “We aim to not only spread the joy of Mother’s Day but also to make it a memorable and affordable experience for everyone.

“During the current cost of living crisis, we believe that small gestures can make a significant impact.”

The centrepiece of this vibrant campaign was the Prestige branded market stall, strategically positioned in front of Hotel Chocolat, adjacent to platforms 5 and 6.

Adorned with exquisite hatboxes and fresh bouquets, it captured the attention of passersby and commuters traversing the bustling concourse of Waterloo Station.

Brand ambassadors, donned in Prestige branded aprons, handed out exclusive £10 vouchers for online flower purchases on the Prestige Flowers website.

The £10 spend voucher comes with terms and conditions, valid to the 10th of March, aligning with the Mother’s Day celebrations.

This voucher presents a golden opportunity for those wanting to express their love and appreciation for their mothers without putting a strain on their wallets.

Millie said: “Every bouquet tells a story, and with our Mother’s Day campaign, we want to help people create beautiful stories for the special women in their lives.

“You don’t have to break the bank to make your mum feel extra special. Our £10 voucher is a gesture of support in these challenging times, allowing everyone to indulge in the joy of gifting without compromise.”

The bright stall featured stunning bouquets to remind passersby of the upcoming celebration and inspire those struggling to find suitable gifts.

Confero Marketing handled all production, licensing, logistics and staffing for the pop up.