Seed creates Taco Bell Tuk Tuk for student nights out
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Taco Bell has tasked Seed with devising a campaign that helps students secure the all-important post-nightclub meal sure to spice up the night. The result is an experience that transports students in a branded Tuk Tuk from local club nights to the nearest Taco Bell restaurant.
The Student Tour Campaign offers free late-night rides to Taco Bell restaurants during late-night opening hours in a branded Tuk Tuk, giving students a memorable, hassle-free way to enjoy post-club eats. The campaign centres on partnerships with popular student club nights in five university cities and kicks off on Thursday 10 October in Liverpool at Taco Bell Bold Street in collaboration with student night Cool It at Heebie Jeebies.
The next locations and club nights include Sheffield in partnership with Corporation, Cambridge in partnership with Vinyl, and Bristol in partnership with Lizard Lounge, before ending in Cardiff in partnership with Circuit on Friday 18 October.
In exchange for downloading the Taco Bell app, students get a Taco Token to use in-store, with the selected locations open late to welcome late-night student revellers. Plus, the first 250 customers at participating locations will score a limited-edition Taco Bell Recovery Kit – a little extra help for bouncing back after a big night out. Those who miss out on a Tuk Tuk ride can still follow a short guided trail from the student club night to claim their free Crunchy Taco.
“Uni students are always chasing unique and unforgettable experiences,” said Chet Patel, Taco Bell UK & Europe CMO. “These student events are designed to reward their adventurous spirit by offering delicious alternatives to the usual late-night fare. Taco Bell is always the perfect pairing for an epic evening.”
Seed’s Managing Director, Jen Anderson, added: “This time is a pivotal moment for brands to connect with students, and we’re excited to collaborate with Taco Bell to enhance student nights nationwide. This campaign is a fun, immersive way to engage directly with students when it’s most relevant.”
