Retail activations expert Reach and BeMyEye launch partnership
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Reach, has partnered with BeMyEye, Europe’s leading provider of image recognition and data solutions for perfect store execution.
In a move to enhance its “Sales Force of the Future” proposition, Reach (part of Acosta Europe) will unite with Milan-based BeMyEye to create a unique offering for retail brands.
Using BeMyEye’s proficiency in turning ‘perfect store’ programmes into AI-driven actions along with Reach’s omnichannel brand and retail expertise. The partnership promises a solution that empowers data savvy retail brands to unlock the potential of image recognition with greater agility and scalability.
Andy Buck, Reach’s Managing Director (pictured), said: “Reach’s new partnership with BeMyEye empowers CPGs to harness image analytics, combined with our leading sales and brand experience solutions, to drive growth and stay ahead of the competition. Integrating BeMyEye’s AI-driven technology directly meets our clients’ evolving needs, enhancing the value of our data, tech, and AI-powered Sales Force of the Future
“We’re particularly excited to integrate BeMyEye’s solution due to its outstanding online/offline capabilities, which provides our reps with real-time actionable insights even without an internet connection. Additionally, its innovative unsupervised, zero-shot learning model enables rapid deployment while maintaining consistently high accuracy in the dynamic FMCG landscape.”
Luca Pagano, CEO of BeMyEye, said: “BeMyEye’s mission is to leverage the power of image recognition to enable retail brands to execute their perfect store strategy in a highly effective and scalable way.
“Collaborating with market leading, forward-thinkers, like Reach, will help us further our vision to become CPGs’ partner of choice for successful and scalable in-store execution.”
As retail landscapes transform, this strategic alliance between Reach and BeMyEye is a testament to their shared commitment to innovation, growth, and delivering value to clients throughout the industry.
