Meshh measures fan engagement for SailGP in Auckland

SailGP, the world’s most innovative sailing race, utilised Meshh’s cutting-edge spatial analytics solutions to measure fan engagement at Waitematā Harbour Racecourse for SailGP’s Auckland race on the 18th and 19th January, where more than 20,000 fans attended.

Working with SailGP marks an exciting entry for Meshh into the world of international competitive sailing, where its values align with SailGP’s commitment to the constant evolution and growth of SailGP’s competition. As SailGP’s league matures and pursues its ambitious growth plans, Meshh’s data-driven insights will play a pivotal role in optimising the fan experience. SailGPwas introduced to Meshh by FIA Formula E Group, another data-driven sports brand.

Caroline McGuckian, CEO of Meshh, said, “The power of community is an ongoing theme in the industry: Our spatial analytics will be used by SailGP to test and learn as it invests in the growth of its fan community and finds new ways to enhance visitor experiences. SailGP is a league at the forefront of technology and innovation, and we look forward to seeing the impact of our work on the Auckland race and beyond.”

With the support of one Meshh team member on the ground, the Sail GP International team completed a 25-sensor install and two days of recording over the weekend’s Event Days 1 and 2.

“Our work with SailGP is a beacon for other data-driven sports organisations seeking to elevate their fan engagement strategies. By harnessing the power of spatial analytics, sports leagues and teams can gain a deeper understanding of their audience and tailor their offerings for maximum impact,” concluded McGuckian.