N2O brings Chupa Chups X Stranger Things to life at Thorpe Park

Multi-award-winning creative brand experience agency N2O is bringing the iconic world of Stranger Things to Thorpe Park Fright Nights 2025, with an immersive, gamified activation celebrating the launch of Chupa Chups x Stranger Things limited-edition lollipops.

Guests will step inside a chilling recreation of the Byers’ house to take on the ‘Stranger Lights’ Challenge. Teams have 60 seconds to decode the flickering Christmas lights, inspired by the famous alphabet wall featured in the show, and crack the hidden message, unlocking exclusive prizes along the way. Across the park, Chupa Chups Brand Ambassadors will be handing out lollipops and guiding visitors towards the Stranger Things activation.

“We’re putting teamwork at the heart of this experience, immersing fans in everything they love about Stranger Things—from cracking codes together under the iconic alphabet wall to uncovering hidden surprises,” said Scott Kilvington, Senior Account Director at N2O. “It’s about bringing people closer through play while celebrating the fun and flavour of Chupa Chups in a way that feels truly cinematic.”

Kim McMahon, Brand Manager for Chupa Chups at Perfetti Van Melle said: “Chupa Chups has always been about bringing fun and adventure to all moments and there’s no better stage for that than Thorpe Park’s Fright Nights! Stranger Things is all about friendship and adventure—values that align perfectly with Chupa Chups. We’re thrilled to bring our playful spirit into this iconic world with N2O, giving fans the chance to enjoy limited-edition lollipops and immerse themselves in a truly sweet experience at Thorpe Park Fright Nights.”

The free activation will run at Thorpe Park from 16 October to 2 November 2025.