Ford Building Together concludes successfully
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Imagination, the original experience design agency, has partnered with Ford Motor Company to develop and launch Ford Building Together, a new global community initiative designed to empower Ford’s network of more than 9,000 dealers worldwide to make a lasting difference in the communities they serve.
Building on a collaboration that began in 2024 with Ford’s Global Dealer Community Engagement team, the initiative combines Ford’s long-standing legacy of philanthropy, its extensive dealer network, and partnerships with local non-profit organisations – all united under a shared purpose: to help build a better world, where every person is free to move and pursue their dreams.
To mark the global rollout of Ford Building Together, Imagination supported Ford in developing and delivering The World’s Largest Auto Dealer-Led Food Drive, a campaign that ran throughout the month of September.
Across 31 countries, Ford dealers around the world mobilised their teams and communities to collect food donations and essential supplies for local non-profit organizations, resulting in more than 2 million lbs of donations gathered globally.
Imagination played a key role in strategic development, campaign creation, and global coordination, ensuring Ford’s purpose-driven message reached audiences worldwide. Imagination’s own Studios in Detroit, Sydney, Melbourne, and London also joined the initiative, delivering donations to local Ford dealerships to support their communities.
“We feel immensely proud to have worked on a campaign that was a genuine win-win-win – benefiting communities, dealerships, and bringing to life how Ford makes a difference around the world. We’re looking forward to continuing to grow and scale the Ford Building Together initiative alongside our Dealer Community Engagement clients for years to come,” said Patrick Reid, Group CEO of Imagination.
Caroline Pernot, Director of Global Dealer Community Engagement at Ford Motor Company, added: “Our dealers have always been at the heart of their communities. Ford Building Together gives them new opportunities to make a tangible difference and this campaign is just the beginning.”
The World’s Largest Auto Dealer-Led Food Drive marks the first of many global activations planned under the Ford Building Together banner, with Ford and Imagination continuing to grow and scale the initiative in the months and years ahead.
