SSG Create readies for Mobile World Congress with HTC and Microgaming

SSG Create, the London based brand experience agency, has been tasked with managing HTC’s entire Mobile World Congress brand experience for the fifth year running.

Central to HTC’s Barcelona presence is the 800sq.m single tier stand, which will focus heavily on HTC’s UEFA sponsorship and including Freestyle footballers demo’ing HTC Zoe & the opportunity to see the Champions League trophy.

“We are delighted to be working with HTC again at MWC for what is a momentous fifth year. Our close and trusted partnership enables us to create a unique experience that truly communicates the essence of the brand.” said Oksana Koval, Director SSG Create.

HTC’s global press conference has been masterminded by SSG Create, showcasing a new HTC phone to 250 global media. The Barcelona CCCB Centre was selected by SSG Create for its association with beautiful design and central location. Further MWC support for HTC includes the seamless management of all logistics, providing a full ‘one top shop’ for HTC.

In addition, 2014 marks the first year that SSG Create partner with Microgaming, the world’s foremost gaming software developers, following the successful creation of the Microgaming stand at ICE 2014 last month.

SSG Create has designed and will deliver Microgaming’s MWC stand, showcasing the brand’s online gaming software (casino, poker, bingo) across multiple mobile products. “This year’s MWC will be particularly busy and exciting for SSG Create, working with both HTC and Microgaming, two leading brands in their respective industries. We have worked tirelessly to ensure clear, immersive & compelling brand experiences have been created and we are confident this will be a very successful show for both.” said Ross McGinn, Co-Founder, SSG Create.