Yazoo Milk Drink launches seamless sampling campaign
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Yazoo Milk Drink has launched an innovative sampling campaign allowing consumers to claim a free bottle of Yazoo through a mobile vouchering mechanic, redeemed at local convenience stores.
Using key out-of-home (OOH) sites in proximity to local convenience stores in London, consumers are able to text an SMS shortcode or visit a custom URL in order to claim their voucher and view a map of participating stores in the area to redeem. Users are treated to a seamless journey from poster to store, driving sampling with minimum effort.
The campaign, which is set to run across the country is a collaboration between FreislandCampina and Kinetic Active and i-movo, with the OOH being booked through Kinetic and the vouchering technology provided by i-movo. Rosh Singh, managing director Kinetic Active, said: “Using mobile vouchering in this way really represents the next generation of how Out of Home and mobile can be used in conjunction to seamlessly influence the path-to-purchase. Having a client as forward thinking and innovative as FrieslandCampina has meant we are able to lead the way in joining up OOH and the retail space through mobile.”
Consumers can claim their free bottle of Yazoo by visiting www.FreeYazoo.com
