Imagination takes visitors on a connected journey for Ford at Mobile World Congress 2015

Ford’s focal point at this year’s show is the ‘Connected Journey’, Ford Smart Mobility is a plan to use innovation to take Ford to the next level in connectivity, mobility and more. It began with 25 mobility experiments and developer challenges across the globe, with more launching throughout 2015, to help change the way the world moves.

Visitors to Ford’s stand will be given the opportunity to understand the scale of the mobility issues, through content and learning tools; and experience the deep dive work Ford has been doing on today’s mobility challenges. They will also be able to have first-hand experience of the experiments through the many activations, which will also generate data for Ford on the mobility concerns of today and hopes for the future.

Michael Baumann, executive director, governmental and public affairs, Ford of Europe said: “At Ford we’re innovating in every part of our business and with Ford Smart Mobility we show our commitment to keep the world moving. We are very excited to share our vision and our latest mobility experiments at this very important tech show.”

Alex Poetter, managing director and creative director, Imagination (Deutschland) GmbH added: “This has been an exciting project from the start and we are very pleased to be able to help Ford showcase these important experiments at an event such as MWC. This is a key audience for Ford and we hope to have created a place where they can take their own deep dive into Ford’s innovative work.”

This was the fourth consecutive year that Ford exhibited. Ford was the first automotive company to feature at MWC when Bill Ford gave his ‘Blueprint for mobility’ keynote speech three years ago.

The Imagination Cologne office created the stand concept with design from the team in London.