IRI’s Global Analytics Centre of Excellence becomes ISO certified
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Global market and shopper intelligence firm IRI, has received ISO 9001:2008 certification for its global Analytics Centre of Excellence (ACE), demonstrating its commitment to deliver high quality solutions and services and achieve continuous improvement. This certification covers the Centre’s operations around the development and delivery of analytics solutions, insights and consulting services, and ensures all of its processes are of an extremely high standard and are documented and tracked from initial design to final delivery.
The Centre, which is based in Athens, Greece, has seen rapid growth in the past few years, driven by demand from global fast moving consumer goods (FMCG) companies to provide in-depth, multi-country analysis of their business and offer a unique competitive advantage in their markets. It currently handles around 3,000 projects annually for more than 170 clients around the world, covering everything from marketing mix analysis, predictive analysis, assortment optimization, in-store execution and basket analysis, to name a few.
IRI put the Centre forward to be certified, despite the fact that analytics centres rarely seek ISO certification, to demonstrate its commitment to continually improving operations and processes and to ensure the consistent delivery of high quality services. While annual audit visits are the normal ISO requirement, ACE has quarterly internal audits to keep the Centre on track.
“This is a huge achievement for the company and we’re proud to have received the ISO certification,”said Dr. Kostas Kotopoulos, director of the centre.
“The demand for large-scale and near real-time analysis of retail data is increasing year on year. Our ability to offer in-depth, multi-country support on a global scale is a very attractive proposition to both manufacturers and retailers who are continually looking to add value to their business in a highly competitive global marketplace. With our capabilities under one roof and with a common set of processes and methodologies, accredited with a highly respected and widely recognized industry standard, puts us in a very strong position in the market.”
