TransferWise appoints House of Experience as official retained agency

House of Experience and TransferWise have activated a number of stunts in order to expose the banking industry and tackle the hidden fees associated with transferring money abroad.

Specialists in disruptive and offline experience marketing, House of Experience aims to directly engage consumers with brands through unforgettable experiences. In February, the agency executed a stunt entitled ‘bath4banks’, which saw protesters gather in London’s financial district to call for a clean up of current banking. Demonstrators wearing bathrobes drove engine-powered bathtubs around Bank Underground station and blew millions of bubbles over London’s skyline.

Generating thousands of social shares and over 1,000,000 online views, campaigns such as these have contributed to the company’s decision to appoint House of Experience as their official retained agency.

In joining forces with House of Experience, TransferWise will continue their work to campaign for greater transparency in foreign exchange by directly exposing the banking industry, as well as creating memorable offline experiences that have proven to generate huge amounts of online sharing.

Oliver Burgoyne, client services director at House of Experience, said, “We couldn’t be happier to be working alongside the TransferWise team on a permanent basis. They have a fearless attitude when it comes to their approach, and allow us to think outside the box in order to deliver an unforgettable message.”

Daniel Sauva, head of creative and buzz at TransferWise added, “We’re really passionate about harnessing the power of non-traditional marketing to bring our message to the masses in a powerful and entertaining way. House of Experience truly understands our mission and delivers it with effortless precision.”