Whynot! “Shake it, squeeze it, win it!” with Anchor butter this Christmas!
Posted by
whynot! were challenged by Anchor to engage shoppers early in the festive season. Anchor Spreadable wanted to use this period before Christmas to target price-conscious dairy spread consumers, encouraging them to spend a little more and trade up on taste in the lead up to Christmas.
The new campaign plays on the fact that most people want to sneak a peek at the presents under the tree before Christmas Day. whynot! created “ shake it, squeeze it, win it’ an on-pack promotion that is activated online running from now until December.
Consumers must enter a code from promotional packs of Anchor Spreadable, for the chance to win thousands of presents!
Consumers can go online to shake it, squeeze it and have a peek to see if they can guess the present. If correct, they win the present – from a prezzybox voucher and digital cameras to Christmas jumpers and socks and bikes for the family. All entrants will be entered into a prize draw to win a family trip to Florida.
The promotion is part of Anchor’s new campaign for 2015 – ‘That’s the Good Stuff’ – and has the ‘Hugglers’ helping prepare for Christmas.
