Marmite gets personal with new campaign

Marmite gets personal with new campaign

 

Marmite, Unilevers love it or hate it brand, is tapping into the growing demand for personalised products.

Consumers will be given the chance to personalise classic 250g Marmite jars with their or someone else’s name. The personalised jars will be available to buy via a Facebook app, hosted on the Marmite Facebook page from 9th November and at a pop-up store in Westfield Shepherds Bush from 23rd November to 24th December.

 

Philippa Atkinson, assistant brand manager for Marmite, said: We’re delighted to be entering the growing market for personalised products. Marmite has an innate ability to create talkability and we believe our personalised jars will do just that.”

Myf Ryan, director of marketing – UK & Europe at Westfield, comments: “We’re constantly developing the way we work with brands to create a well-rounded consumer experience and are delighted to be offering brand and retail partners a fantastic platform to engage with their target audience. We know that personalisation is extremely popular amongst our customers and we have no doubt the personalised Marmite jars will be the must buy Christmas gift for many!”