Research by intu shows how consumers plan to shop on Black Friday.

Majority of shoppers looking to shop on Black Friday, with three in five respondents (58%) stating that they will shop on the day either online, in store, or both. In 2014, intu saw a 30% increase in footfall in its shopping centres on Black Friday; a similar increase is expected this time round.

· Online shopping will play a prominent role with almost a third (31%) saying they would shop using this channel, whilst 17% of respondent will use both stores and online to get the items they want.

· Cautious expenditure: Of those that will be shopping on Black Friday, a fifth (21%) plan to spend more than £200 followed by 16% who expect to spend between £50 and £99. 12% will spend between £100 and £199. But this doesn’t account for impulse buys, which is reportedly a big factor on the day.

· Home electronics is the most popular product category for Black Friday shoppers with 28%, followed be 16% and 14% who plan to spend their money on homeware and computers respectively. Unless people plan to gift toasters and kettles for Christmas, it could suggest that Black Friday is more an opportunity to buy presents for oneself to spruce up the home than gifts for others.

Gordon McKinnon, operations director of intu, commented: “Due to the infancy of Black Friday in the UK, there is some degree of caution, from both retailers and shoppers, as well as uncertainty about what will happen. Black Friday is like Marmite – you either love it or hate it – so while the majority of our shoppers plan to spend their money on attractive deals, there are others who are not planning to shop on the day at all. With the genie now out of the bottle, participating retailers must meticulously prepare for the day to attract customers and deliver the best shopping experience possible. We’re doing our part by extending opening hours on the day across all our centres.”