Volvic expands Touch of Fruit Sparkling range
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Volvic is expanding its Touch of Fruit Sparkling range with the launch of its two best-selling flavours, Strawberry & Raspberry and Lemon & Lime, in a new on the go 500ml format.
This is the latest addition to the Touch of Fruit Sparkling range, which launched in January 2015 in 920ml sharing bottles.
The launch will be supported with a national in store and sampling campaign to drive trial. The new packs will also benefit from strong support as part of next year’s Volvic Touch of Fruit £2m** above the line campaign in May which will include TV, out of home advertising, and digital.
Tom Hickton, Volvic senior brand manager, said: ‘Volvic Touch of Fruit Sparkling has performed well this year, tapping into more enjoyable, natural need states.’
The launch follows Volvic Touch of Fruit’s first dedicated TV ad for two years, which launched across TV and on demand in July. The ad, created by RKCR/Y&R London, features a street artist whose work comes to life in an explosion of fruit graphics. The colourful film celebrates the great taste of Volvic Touch of Fruit as well as the brand’s new Sparkling range.
