Freeman announces new marketing director in EMEA
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Freeman, the world’s largest brand experience company, has announced the appointment of Sarah Mayo to the newly created role of marketing director, EMEA. Mayo joined Freeman on the 4th of January, 2016 and will be working to provide marketing expertise for Freeman’s exposition team and its agency service, FreemanXP.
Mayo joins Freeman from TRO, where she was brand and business development director, responsible for the agency’s marketing and public relations, as well as business development. Prior to TRO, Mayo held various marketing and event production roles for Honda, Lebara and Callaway Golf.
“Freeman EMEA offer a full array of brand experience services to our customers across the region,” said Kim Myhre, SVP, managing director, FreemanXP EMEA. “Sarah will be responsible for driving awareness of our portfolio of capabilities – from strategy, creative and design to production, logistics and audio visual. We are very much looking forward to her bringing her marketing expertise to our ever-expanding team.”
Anthony Floreano, managing director of Freeman EMEA, added: “We are very excited to welcome Sarah to Freeman. Her talent and expertise will be a great addition to our organisation as our business in EMEA continues to grow.”
“I’m excited to join such an outstanding global company and this strong and inspiring Freeman EMEA team. Their vision and design-driven approach piqued my interest as a storyteller,” said Mayo. “I’m looking forward to making a real impact on the EMEA business by telling the compelling Freeman story. What better way to start 2016 than with a new opportunity, and at such a significant time for the Freeman brands globally.”
Sarah Mayo will work closely with the Freeman enterprise marketing organisation based in North America.
