Luke D’Arcy named Momentum Worldwide UK president

Global brand experience agency Momentum Worldwide has announced that Luke D’Arcy will assume the role of President, UK effective January 1, 2016, becoming the global agency head for both the London and Manchester offices. Formerly the agency’s chief marketing officer, D’Arcy now heads the UK’s award-winning product and team, with ultimate oversight of growth, client relationships and talent development in that market. During the transition, D’Arcy will continue to lead select international growth projects and initiatives.

“We operate in a market where it’s not what a brand says, but rather what a brand does that matters – which has shaped how Momentum Worldwide has reinvented and redefined itself over the years to achieve tremendous growth. Luke D’Arcy has been essential to that growth, and is the ideal leader to drive our UK operation forward,” said Momentum Worldwide chairman & CEO Chris Weil. “Luke has the ideas and the vision to take the most awarded brand experience agency in the market and deliver a new, powerful chapter for our own brand and its roster of blue chip clients.”

“Over my career, I’ve been honored to be a part of the Momentum family, helping the agency and its clients face new challenges – and it’s a tremendous honor to be assuming direct leadership of offices that are stars in the network, with creative, strategic and cultural strength that is second-to-none in this industry,” said D’Arcy. “The team here is transforming so many areas of brand experience, generating amazing insights, technological innovations and business results; we’re ready to elevate our game and raise the bar in the market.”