Ryvita leads the Revoluncheon
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As part of a wider initiative inspiring the UK to eat healthier, tastier lunches, Ryvita is taking its ‘Revoluncheon’ to city centres and offices in London, Manchester, Birmingham and Cardiff throughout February.
From a branded mobile kitchen, brand ambassadors will prepare crispbreads with tasty toppings for office workers, which are then delivered straight to their desks on a Ryvita trolley. They will also get the chance to receive a free office dining pack by tweeting: “Yes to Al Desko #Myvita”.
City centre shoppers, meanwhile, will encounter an inviting mobile café proudly declaring: “The Revoluncheon is here!” Once again, they will be offered deliciously topped samples, and if they tweet about their experience they can take away a free crispbread pack.
“We are showcasing new topping recipes – such as smoked mackerel, egg and beetroot – to show office workers and shoppers just how tasty Ryvita Crispbread can be as a regular lunchtime option, while inspiring them to eat more healthily,” said Joanna Wharton, account manager at Sense, which is running the campaign. “Using tweets quoting #Myvita as social currency for giveaways will extend the reach beyond the live activation, bringing the revoluncheon to Twitter.”
Commenting on the campaign, Jodie Soussan at Ryvita said: “Connecting with people directly in the real world is the best way to show just how tasty a Ryvita Crispbread lunch can be, and with 12 flavours within the range, getting a variety of delicious healthy lunches can be really easy. The social element of the campaign acts as a word-of-mouth endorsement to family, friends and the wider Twitter community. Consumers can also follow #Myvita on Twitter and Instagram, and for more Revoluncheon inspiration use the Revoluncheon-iser tool online to generate interesting recipes with their favourite toppings.”
Ryvita’s revoluncheon schedule is as follows:
1-3 February – London offices
4-6 February – Cardiff city centre
10-11 February – Birmingham offices
12-13 February – Birmingham city centre
17-18 February – Manchester offices
19-20 February – Manchester city centre
