Sonos hosts listening amnesty at Kings Cross Station

To demonstrate that ‘your music deserves better’, Sonos gave Londoners the opportunity to swap their inadequate speakers for a Sonos Play:1. In a ‘You’re Better Than This’ Amnesty, Sonos called for music lovers across the city to bring their speakers to King’s Cross Station on Wednesday October 26^th at 8am. The first 300 people to arrive were awarded a brand new Sonos home sound system.

The Amnesty had been designed off the back of a recent new advertising campaign called ‘You’re Better Than This’ drawing attention to listening fails (an audio speaker that is designed to be used in the home) and inadequate speakers. The campaign pokes fun at the absurdities of modern listening, and how music lovers have given up quality for convenience.

“There’s a huge gap between how people feel about music and how they experience it at home,” said Jamie Coomber, UK marketing director, Sonos UK. “Through our campaign, we demonstrate the letdown current listening behaviours bring and show that listening to the music we love should be easy.  We want to fill every home with music, which is why we’re putting this call out to swap people’s listening fails for a Sonos Play:1”.

‘Listening fails’ handed to Sonos during the Amnesty were collected and used to create a ‘You’re Better Than This’ art installation by local designers MADE. The monolith, revealed on the eve of October 26^th, is a reflection of London’s collective listening fails and a monument to the past.

“When Sonos approached us with the idea of turning old speakers into art, we jumped at the chance,” said MADE Workshop partner, James Hamilton. “We are audiophiles at heart and the opportunity to create beauty from the mundane and inspire people to question the status quo in terms of how they enjoy music is something we are incredibly excited about.”