Insight: Talkwalker – Lavazza Wins Wimbledon

Italian coffee brand Lavazza was the most used logo from the Wimbledon Tournament in UK social media according to Talkwalker, a global social analytics and brand recognition technology provider.

Using the latest social media analytics technology across all social media linked to Wimbledon, Talkwalker counted 15m interactions, 1.75m tweets and 2.2m tweets and posts from the venue, as well as 191 logo snaps for the coffee brand. Andy Murray sponsor’s Under Armour came second with 179 and Evian third.

Across social reaction to the The Tournament, nostalgia for footballers past pipped appreciation of tennis players present. David Beckham’s selfie with his mum inspired 1.1 million social interactions on Instagram and Twitter, 2000 comments and more than 1 million likes. Second was Roger Federer’s post championship winning post which received many congratulatory comments but not as many likes. With just one photo, Beckham eclipsed mentions of every present day tennis star. Serena Williams attracted more interactions (1.25m) on Instagram, but had to post six times to do so.

In his caption, Beckham also referred to his sponsor, Ralph Lauren, giving them a reckonable social boost.

Murray lost more than his title. More bad news came from the Battle of Murray’s Mount v Henman Hill.  In UK social media, 60% of all references with 5066 social users, referred to Henman’s Hill compared with 3352 for Murray Mount.

Wimbledon’s Top Five Social Moments;

  1. Men’s Final – Federer wins record breaking 8th Wimbledon (226k mentions)
  2. Muller upsets Nadal in 5 set thriller (96k mentions)
  3. Women’s Final – Muguruza wins second grand slam, Venus fades (91k mentions)
  4. Murray calls out reporter for “sexist” comment post match (56k mentions)
  5. Federer sweeps away Berdych in semi-final on the way to his eighth victory (42k mentions)

Top Instagram post of the tournament;

  1. Beckham’s Mum Selfie
  2. Federer title winning Post
  3. Instagram’s own account Murray mini story

Most shared tweets of the tournament;

  1. Federer post championship tweet
  2. Video of Murray calling out reporter
  3. Wimbledon account posting video of Federer’s title – winning moment

See more of Talkwalkers findings here.

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