4711 Nouveau Cologne promotion with Hotcow
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From Saturday 14th July to Sunday 12th August, 4711 is inviting UK consumers to enliven their senses and treat themselves to a moment of tranquility with the cool new, 4711 Nouveau Cologne.
For 14 days only, the 4711 Brand Ambassadors will be touring the UK, handing out free samples of this refreshing new fragrance, designed for use by both men and women. Lucky consumers will also have a chance to enter a competition and win a £100 Champneys gift voucher and a luxury Nouveau Cologne hamper.
Sally Durcan, Hotcow MD says: “We are truly excited to be working on the 4711 Nouveau Cologne product launch. FDD understand exactly what Hotcow can achieve through our expertise and insights. Nouveau Cologne is a fantastic fragrance which the public are going to fall in love with”.
Daniel Silvester, FDD business manager says: “With Nouveau Cologne, we wanted to have a real drive on sampling on this new and exciting fragrance. Hotcow stood out from the moment we met with them and we quickly realised that there experience was a great fit for what we wanted to achieve. We are now really excited to start on this project and really drive awareness of Nouveau Cologne”.
