Aimia Foods appoints Malin Andersson as celebrity ambassador
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Aimia Foods, the specialist manufacturer of dry, powder-based products and parent company of Horlicks, has appointed Malin Andersson as the celebrity ambassador for its latest brand launch.
Malin, who rose to fame in 2016 following her appearance on the second series of ITV2’s Love Island, is set to be the face of Isovibe, a new range of fun and fruity Clear Whey Protein powders.
The former Love Island star who now inspires thousands as a mental health advocate and body positivity campaigner, will work with the brand to share her top tips on how to maintain a healthy lifestyle and meet protein goals, as a new mum with a busy schedule.
Made with premium whey protein isolate and flavoured using real fruit powders, Isovibe Clear Whey is available in B&M stores nationwide in three juicy flavours; Peach & Raspberry, Cherry & Apple, Lemon & Lime, with a fourth, Mango & Passionfruit, exclusively online on Amazon.
Ethan Duffey, Assistant Brand Manager at Aimia Foods, commented: “The Isovibe range of Clear Whey Protein has been developed to support health, happiness and well-being, as well as providing a much-needed boost. Malin uses her platform to inspire, motivate and help others look and feel their best, therefore is perfectly placed to be our brand ambassador. We’re thrilled to have her on board and are very
Isovibe Clear Whey Protein retails at £12.99 in B&M.
With over 25 production lines across 225,000 sq ft. of product site space, Aimia Foods has a broad range of manufacturing capabilities, with BRC certification and food standards approval from multiple UK retailers.
Aimia Foods pack, manufacture and distribute a wide range of food and beverage products in a number of different packaging formats, with particular specialism in blending and manufacturing ambient, dry, powder-based products. Aimia Foods’ brands include, Horlicks, Drink me Chai, and Shmoo, among others.
Based in Haydock, Aimia covers a multitude of markets and categories for retail, cash & carry, food service, vending as well as offering a co-manufacturing service across the business.
