Allure gives L’Occitane a helping hand in Paris
Posted by
Paris-based promotions agency Allure, the official French representative of the APA (Airport Promotions Agencies), is working with L’Occitane in Paris Charles de Gaulle airport to help promote awareness of the best selling products from the brand’s award-winning natural beauty range.
The campaign features a large L’Occitane branded booth (approximately 30sqm), which is positioned in the heart of Terminal S4. The area has been designed to capture the essence of Provence where the brand originates from, and all the fixtures have been created from beech and with a heavy focus on sustainability.
Staff uniforms have also been designed to reinforce the strong Provençal heritage; with a unique look that blends traditional manual worker with a modern twist.
Allure will be ensuring that there are two members of staff manning the stand throughout the day, who will not only be able to help passengers select the perfect L’Occitane products for their needs but also to offer them a free hand massage so they can experience the brand’s products for themselves. All staff have received very specific and technical training to ensure that the hand massages are done correctly. Although the central focus of the campaign, which runs for one month from February 1 to February 28, is on the brand’s hand creams thanks to the hand massage, the best sellers from the company’s award-winning natural beauty range (hand cream, skin care, bath, body & more) will also be on display in the branded store.
Commenting on the promotion, Magali Fages, associate director at Allure, said: “The massage is something that is really attracting customers. It’s the first time anyone has done this in duty free in Paris CDG, at least with skincare products, so it is very different to the usual gift with purchase that travel retail customers are used to. Also the design and size of the stand makes this a really eye-catching activity and it’s something we’re very proud to be associated with. L’Occitane has a strong position in France and the whole activity is designed perfectly to reflect this.
