BCSC Opal Awards recognise immersive and experiential winners
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The best in commercialisation programmes across UK shopping centres were celebrated at The BCSC Opal Awards presentation breakfast this morning at King’s Place, London.
The winners were selected having shown excellence in commercialisation programmes over the key areas of brand immersion, mall retail, experiential, pop-up and events. intu Experiences led the way, taking home the prestigious Opal Aurora award having achieved the highest score across all categories with the uber trendy urban clothing brand Ratchet’s Multichannel Pop-Up store.
Westfield Stratford City’s Monopoly Live Experience, where shoppers were invited to play an experiential version of the game, was also recognised, winning the Opal for best brand immersion. Other winners included Spinningfields, Manchester, Fareham Shopping Centre, Southside Shopping Centre and Westfield London.
Among the highly commended were Liverpool ONE, Meadowhall Shopping Centre, Royal Victoria Place and Trinity Leeds. The Opal Awards are driven by the BCSC commercialisation committee and aim to promote the unique commercial brand opportunities available in shopping malls by recognising and showcasing the best examples in the marketplace.
Richard Isom, Chair, BCSC Commercialisation Committee and Brand Partnerships Manager, Land Securities said:
“This year’s Opal Awards have proven once again how Shopping Centres continue to be excellent locations for brands to target and reach consumers. For shopping centre owners, commercialisation activity represents an area of increasing value as the importance of offering shoppers a memorable retail experience grows.”
The awards judges were:
Shirley Wilcock, Judge Chair, General Manager Intu Experiences, intu
Neil Chapman, Head of Operations, Nexus Engage
Alistair Cox, Head of Business Development Consumer Audiences, Clear Channel
Matt Gordon, Chief Operating Officer, Limited Space Group
Vicky Hickson, Centre Manager, The Friary
Martin Kemp, Managing Director, Retail Profile
Paul Lancaster, Regional Centre Director, intu
Aaseem Mulji, Head of Retail Assets, BSKYB
Bill Nettelfield, Property Director, Calendar Club
Juan Perez, Director of Retail, JCDecaux UK Ltd
Jack Daniels, Starcom Mediavest Group
The full list Opal award winners are:
Brand Immersion
OPAL AWARD WINNERS
Westfield Stratford City and Exterion Media
My Monopoly Live
HIGHLY COMMENDED
Wasserman Media Group and BSkyB
Sky Sports 5 Research Centre
Commercial Markets/Exhibitions/Events
OPAL AWARD WINNERS
intu Experiences and Matchroom Sports at intu Broadmarsh
Carl Froch Returns to intu Broadmarsh
Westfield London and Westfield Stratford City
Music Cube
HIGHLY COMMENDED
Westfield Stratford City, Fast Track Agency and CSM Events
Jaguars Live @ Westfield
Experiential
OPAL AWARD WINNERS
Spinningfields, Capital Life and Pringles
The Merry Pringles Tree at Spinningfields
Wasserman Media Group and BSkyB
Sky’s Flagship Experiential Space at Westfield London
HIGHLY COMMENDED
Westfield London and Fusion Events
KIA – All New Soul – Ready to Roll
Liverpool ONE, Warrior and Wolf Pack
Liverpool FC and Warrior #DEMAND new kit launch at Liverpool ONE
Mall Retail (new to market less than one year)
OPAL AWARD WINNERS
Safia’s Barber and Space to Trade at Fareham Shopping Centre
Safia’s Barber launch at Fareham Shopping Centre
Westfield London and Shore Projects
Shore Projects
HIGHLY COMMENDED
Smith Young Partnership Limited, J&D Duo Jewellery and Nomination Italy at Meadowhall Shopping Centre
J&D Duo Jewellery
St David’s and Starke
My Cookie Dough
Mall Retail (two years or more)
OPAL AWARD WINNERS
Bubbletino and Asset Space at Southside Shopping Centre
Bubbletino
BSkyB and Westfield London
Sky Retail
HIGHLY COMMENDED
Westfield London and Models Own
Models Own
Media
OPAL AWARD WINNERS
Ocean Outdoor UK, Fiat, Weve, Maxus and Kinetic at Westfield London
Ocean, Fiat 500 Cult Couture and Weve
HIGHLY COMMENDED
Royal Victoria Place and Bay Media
The Sky’s the Limit with AirDressing at Royal Victoria Place
Pop Up Shops/Temporary Lets
OPAL AWARD WINNERS
intu Experiences and Ratchet Clothing at intu Lakeside
Ratchet Clothing Multichannel Pop-up
The Mall at Cribbs Causeway and Tesla
Motoring Revolution
The Wellgate Shopping Centre
Know Sugar Know Wellgate
HIGHLY COMMENDED
Nexus Engage and LG at Bluewater and West Quay
LG Lounge Experience Pop Up
Nexus Engage and VIP Electronic Cigarette at Westfield Stratford City
VIP Blending Boutique Pop Up
Trinity Leeds and Welcome to Yorkshire
Tour de France – Grand Depart Pop Up
AURORA AWARD WINNER
Pop Up Shops/Temporary Lets
intu Experiences and Ratchet Clothing at intu Lakeside
Ratchet Clothing Multichannel Pop-up
