Benefit and Starbucks team up and share the love
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Benefit and Starbucks are launching an exclusive partnership which lets customers – and customers friends – enjoy complimentary makeovers across the UK and coffee throughout the Month Of Love.
From 1st February, customers can visit any Benefit Cosmetics boutique and collect a coffee sleeve which can be redeemed at any Starbucks store for a buy-one-get-one-free hot drink. Customers vsisiting Starbucks can pick up a pink emoji coaster to redeem a free makeupper at a Benefit boutique..
To kick off the Month Of Love, Starbucks is also adding a Burnt Caramel Latte and Pistachio Rose Mocha to its menu .
Pop-up Benefit ‘Pamper Parlours’ will reisde in selected Starbucks stores in London, Glasgow, Edinburgh, Birmingham and Liverpool. A bright pink van parked outside the Benefit Cosmetics Carnaby Street boutique, will be giving away coffee and cosmetics for those who need a quick pick me up.
Speaking about the partnership, Benefit’s marketing director, Hannah Webley-Smith explains, “Benefit’s strap line, “laughter is the best cosmetic”, really sums up the brand. We’re all about having fun and celebrating those moments that you spend with the gals – whether that’s friends, family or colleagues. It’s no secret that Starbucks is our BFF and the perfect partner for this activity.”
“Throughout the month, we’ll also be giving fans the opportunity to get “inside” the friendship of these two iconic brands through our social media channels. Fans should use the dedicated hashtag #BestFriends to follow the conversation which will capture the universal truths of what modern friendship is all about.”
Starbuck’s marketing director for the UK, Steve Flanagan also comments on the partnership, “We are excited to be launching this partnership, for all customers and partners to enjoy nationwide over the month of February.
For Starbucks, enhancing customer experience is high priority and we are pleased to be offering an array of promotions both at Benefit stores and at Starbuck stores too. What a way to show our appreciation to our customers with coffee offers and some well-deserved pampering.”
The promotion will run in all participating Starbucks stores and Benefit Cosmetics boutiques from 1st February
