BMB books Westfield with Looking Glass for Batiste’s styling event

Batiste, the UK’s number one dry shampoo experts, are launching their new Stylist range at Westfield White City from 3-4 July through a unique hair styling experience.

Professional hair stylists, including celebrity stylist Leigh Keates, will be on site to provide bespoke hairstyling experiences for shoppers, who will become the first to experience Batiste’s exciting new product range.

The range will be exclusive to Boots and unlike other styling products, has been specifically developed for use on dry, not wet hair, for an instant style transformation whenever needed. Batiste Stylist includes five new products; Hold Me Hairspray, Shield My Locks Heat & Shine Spray, Texture Me Texturizing Spray, Smooth It Frizz Taming Spray and Oomph My Locks XXL Volumising Spray. As part of the Batiste design upgrade and introduction of the Stylist range, XXL Plumping Powder will move into the styling aisle with the rest of the Boots exclusive Batiste Stylist range.

The pop-up styling salon is activated by Beattie McGuinness Bungay, with the experiential site secured by specialist experiential space company, Looking Glass.

Owen Farrington, head of social at BMB, said: “We’re excited to develop the Batiste brand with the launch of Batiste Stylist. Batiste are cementing their reputation even further as experts in the haircare and fashion sphere and it’s a fantastic asset to have the talent of Leigh Keates with us as we take this iconic brand to the next level.”

Nick Bedford, head of sales and general manager at Looking Glass, said: “The space at Westfield White City provides Batiste with the perfect location to reach style-conscious shoppers keen to look their best. This is an exciting product launch and the pop-up salon will certainly add something unique to the consumer experience on those days.”