Brand Experience Creative Award LIVE reveals semi-finalist line up
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Following yesterday’s conclusion of of the fifth and final Pool, judges scores and comments have been assessed at ten Pool winners and runners up have been whittled down to six semi-finalists. The final four will be revealed tomorrow morning.
The semi-finalists are (alphabetically):
Adept with Mortal Kombat
iD Experiential with Fruit Shoot
Ignite with Vodafone
Kommando with Mentos
RPM with Talisker
Sledge with innocent drinks
Four campaigns, all placed second in their pools have missed the cut into this group of six. They are:
Carat Sponsorship with adidas
iris with PlayStation UK
PrettyGreen with Cadbury
RPM with Smirnoff
Frank Wainwright awards director commented: “ We’ve gone from 34 entries to 10 and now 6. This has been a tough process as we would have liked to show off all ten semi-finalist campaigns to the live audience at IOEX. The four that did have been discarded at this stage are all proven marketing and event award winners. There is much to admire in all of the top ten and the more recent of these campaigns could certainly figure against the criteria set out for our main Brand Experience awards, open to entry later in the Spring.”
“One judge commented that she was proud to see that the UK is delivering such a range of creative takes on brand experience and I can only agree. The online Pools have drawn a lot of interest from new brands who have been able to witness at once, activities from festival entertainment, shopping centres tours, integrated live PR, live social media amplification, pop up stores and more.”
The Creative LIVE award has one more cut to make, reducing the six semi-finalists to four.
To register for the exhibition and so attend the live final on 8th March visit www.ioex.co.uk
