Broadwick Partners with Troxy to usher in a new era for one of London’s most iconic music venues
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Broadwick Group is proud to announce a landmark partnership with Troxy, the iconic East London venue celebrated for its rich history, unique Art Deco architecture, and its legacy as one of the capital’s great independent music spaces.
This new chapter will see Broadwick and its group of companies come together to build on Troxy’s existing legacy, while shaping its future. Troxy is renowned for hosting a huge spectrum of events. Music will remain at the heart of the building, and this partnership will establish a broader and more ambitious programming and commercial vision. The venue will expand its offering across brand activations, cultural showcases, film and TV production, corporate events, and creative hires, reinforcing Troxy as one of the most versatile and culturally resonant venues in the UK.
Troxy will continue to operate as an independent brand, with its core identity, team and legacy proudly preserved, backed by Broadwick’s deep experience in operating globally recognised venues including the likes of Magazine London, Printworks and Landing 42. The Group will invest in Troxy’s future while retaining everything that has made it special, from its emotional connection with artists and audiences to its distinctive character and community roots.
The partnership sees Broadwick Group investing alongside the venue’s landlords in a £1.5million refurbishment of the venue, which is currently underway. This is the latest phase in the restoration of the historic Grade II listed building and will see improvements in the customer experience, bringing disused parts of the building back into use.
Tom Sutton-Roberts, Managing Director of Troxy, said:
“This partnership marks a hugely exciting next chapter for Troxy. It’s been an incredible journey to get to this point and working with Broadwick feels like a natural evolution. As a team we are really excited for what’s ahead and looking forward to working with the wider Broadwick team whose experience includes creating some of London’s most iconic venues in recent years. With big plans already on the horizon, including thoughtful venue developments and new ways to use the space, we’re ready to take Troxy to the next level, delivering even more unforgettable experiences across music, culture, and beyond, while staying true to the people and spirit that make it special.”
Simon Tracey, Group CEO of Broadwick, said:
“Troxy has hosted some of the most unforgettable nights of comedy, music and spoken word, as well as thousands of celebrations that give it a special place in East London history. We’re incredibly proud to support the next chapter, one that not only protects its soul but also unlocks new potential across music, culture, and experience.”
