Cadbury House set to engage online via RFID

Cadbury, Official Treat Provider to the London 2012 Olympic and Paralympic Games, will be offering visitors to Cadbury House the chance to instantly share their experience with their Facebook friends using innovative social media RFID technology.

Cadbury House, located in Hyde Park as part of the BT London Live experience, will be a free interactive experience that will bring the magic of Cadbury to life right before your very eyes. Visitors will make their way through three huge domes of magical games and chocolate experiences, with a series of static touchpoints, which will allow them to automatically update their Facebook profile.

Visitors will be provided with a credit card sized sharing card when they register at the entrance to Cadbury House. Each card will have a unique number so that it can be linked to either a Facebook or an email account. As you ‘tap’ your card on the dedicated RFID touchpoints in Cadbury House, a photo, message or status will be instantly sent to your Facebook page.

The first touchpoint will be at the entry where you will ‘check in’ to Cadbury House, followed by additional touchpoints throughout including:

• · Wispa Mis-spent Time booth – visitors enter to take funny pictures of themselves and their friends with a choice of backgrounds and props
• · Great Games Hall – be photographed standing on a Podium with the Olympic stadium backdrop in the background and the sound of crowds cheering
• · Roving photographer – to capture ad hoc moments for visitors to share

The final post will be upon exiting Cadbury House, where a sharing station will post a message saying that you have celebrated with Cadbury.

Cadbury’s use of social media RFID technology at Cadbury House will revolutionise the way that consumers experience events by instantly spreading the reach further than the event space itself. The technology will tag friends before the picture goes out, bringing thousands of additional consumers into the experience and sharing the Cadbury joy.

Kirsty Band, brand manager on the project comments: “We’re really excited about using RFID technology in Cadbury House. The magical experience of Cadbury House will be open for the full 17 days Games period, and people will inevitably want to share their experience with their friends so that they can come and enjoy Cadbury House as well. By making this as convenient and easy as possible for our visitors through instantly shareable RFID technology, we hope to spread the joy of Cadbury House far and wide.”