Carat seeks male expression through music for Philips

To launch its brand new StyleShaver, Philips is celebrating men’s love of self-expression by working with some of the UKs biggest music acts, including Rudimental and MistaJam, to bring men a uniquely self-expressive music event. Philips worked with Carat Sponsorship, who developed the strategic role, conceptualised the partnership, and are producing the live event.

David Peters, head of sponsorship at Carat said:, ‘Music is a real passion for the Philips Male Grooming audience so we’re really excited about bringing the Philips and Spotify brands together to create this partnership. We’re sure it will really engage and reward the audience and allow Philips to champion men’s self-expression through an amazing music experience the audience won’t forget.’

Taking place at the famous Electric Ballroom in Camden,tickets for this exclusive event are free and can be applied for by simply entering a track to be considered for the Philips Male Grooming playlist. Visit http://www.philips.co.uk/e/male-grooming/event-news.html to add your song choice for a chance to win a ticket for you and a friend to see your favourite music acts as never before.

During the event there will also be the opportunity to get styled in the tailored StyleShaver Booths and have the opportunity to win a selection of grooming tools from the award winning shaving and grooming product range.

Event host and Radio 1 DJ, Reggie Yates said, “The Expression Sessions are going to give music fans something they never get to see; their favourite artists performing their top tracks and seeing them in a way never performed before. Male Grooming is now massive, with UK men using it as a way to express their own individuality and this event is all about Philips celebrating personal self-expression.”

Jon Weait, Philips Grooming marketing Manager said, “Philips knows that men today are freer, and more willing, to express themselves than ever before, changing their facial hair style almost as often as they change their clothes. These events reinforce the importance of self-expression through celebrating artists pushing theirboundaries, and offer men the chance to try new styles in a fun and engaging way.”