Casey Staff promotes Burberry Body Mist at Dublin airport

Promotional staffing specialist Casey Staff & Management Services, the sole Irish member of the Airport Promotion Agencies (APA) association, has been selected by Interparfums to support and promote the travel retail launch of Burberry Body Mist at Dublin airport.

The promotion will run from the 2nd to 22nd May in Dublin airport’s terminals 1 and 2. During this time, Casey Staff & Management Services will be providing a team of staff to assist their key brand ambassador at the airport. These promotion staff will be wearing specially designed gold uniforms to help them stand out from the crowd and they will be proactively engaging travellers.

Commenting on the forthcoming campaign, Mary Kelly, managing director of Casey Staff & Management Services, said: “It’s great for us to be strengthening our association with Burberry, as we have been providing Interparfums with permanent and temporary staff in both domestic and travel retail markets in Ireland for over eight years.

“The entire Burberry range is growing in popularity in Dublin and is currently one of the top three fragrance brands with the highest growth so far in 2012. Antoinette Stanbridge, who is our main brand ambassador looking after the Burberry account in both terminal 1 and terminal 2 in Dublin, has seen consistent increases in sales over the past six months, so we are looking forward to another successful campaign with the launch of Body Mist.”

Burberry Body Mist is an alcohol-free, refreshing formula that can be used all over the body and hair, the gentle mist leaves a delicate perfumed veil on the skin. The mist will be an added ancillary product to the already existing and successful Burberry Body range.