Casio G-Shock and Blazin Star Experiential extend shopper engagement
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Casio’s celebrations of G-Shock’s 30th anniversary are continuing with an extension to its current brand experience. An art installation and photo booth is on the move from Harrods in London to Selfridges in Birmingham with the expectation of mirroring the London success story.
This activity is taking place from November 8th onwards, and continuing until Christmas and aims to communicate directly with its target audience of fashion-orientated, 18-30 year olds, positioning the G-Shock brand as current and edgy.
The engaging activity features a bespoke G-Shock sculpture created from spray cans. An interactive photo system is set up alongside the sculpture so that shoppers can have their photo taken. Photos taken automatically upload onto Facebook via the G-Shock website.
Simultaneously, participants will be entered into a prize draw where they will have the chance to win a ‘shopping spree’ in Selfridges worth £250. Casio will also be giving two watches away as prizes each week for the duration of the campaign.
Blazinstar Experiential will be working alongside Casio continue to bring this creative activity to life.
