Chinese New Year fragrances at Heathrow offerred by Blackjack

The year of the snake is celebrated this weekend at Heathrow in style at Heathrow Airport with special promotions for Lancôme and Georgio Armani.

Specially trained Blackjack translators and ambassadors will be present at the World Duty Free stores in Heathrow’s Terminals 3, 4 and 5 offering Chinese passengers special offers on select products. Mandarin speaking staff, wearing red ties or red scarves, will be handing passengers red envelopes containing a ‘Happy New Year’ message and special purchase offers when they make brand purchases within the stores.

Special offers from Lancôme include best-sellers in the Chinese market including skincare products from the Absolue and Génifique ranges. Those who purchase any fragrance from the Armani fragrance range are being offered sample sizes of Code Luna or Essenza.

Blackjack is also providing Mandarin speakers to assist on purchases of Estee Lauder and Guerlain products.

Says Audrey Lemaurgue, travel retail account manager for Beauty at Blackjack, “This campaign is all about destination targeting. By providing language specialists we are helping to build on awareness for these brands. Both of course already have a considerable following in China, but by carrying out this type of activity we are letting Chinese brand fans know that they can enjoy their favourite skincare and fragrance products wherever they go. Plus of course this is a lovely way to help those that are away from home to still feel a part of the New Year spirit!”

The Chinese New Year campaign started on Jan 29th and will run up to February 11th.