Clear B2B kicks off New Year with Blåkläder UK win

Gloucestershire-based Clear B2B Marketing and PR, has been appointed to re-launch Swedish workwear brand Blåkläder in the UK and Ireland. The contract is to raise brand awareness and build market share through a multi-channel campaign covering advertising, PR, in-store promotions, distributor incentives and social media.

Although little-known in the UK, Blåkläder is one of the leading workwear brands in its native Sweden, where its high-quality design and manufacture has given it a large chunk of the valuable PPE market. Keith LaRoche is MD of Blåkläder in the UK : “We’re looking forward to working with the team at Clear B2B, they are a very good fit for us and have great sector-specific experience; we were also very impressed with the way in which they presented a thorough, well-structured proposal.”

The Blåkläder win comes hot on the heels of Clear B2B’s success in adding to its portfolio with additional new clients in both the construction and industrial sectors. Rachel McHugh is team lead on the Blåkläder account and also a director at Clear: “We’re obviously delighted to have Blåkläder on board and are looking forward to helping them substantially grow their business in the UK.  I think our demonstrable experience in the building and construction sector with Bosch and Bradfords, together with our distributor work with Bridgestone and Firestone were key elements.”