Cosine and 20:20 Retail Data Insight announce strategic partnership

Cosine has announced its exclusive strategic partnership with 20:20 Retail Data Insight (RDI).

The partnership will encompass working on existing international client projects and will enrich the global offering for both agencies. 20:20 RDI has over 15 years’ experience of using a data-informed approach to direct field sales actions that deliver maximum ROI. Their expertise spans the major grocers all the way down to the impulse and convenience channels.

Cosine has been one the of the UK’s leading field sales and marketing agencies since its launch in 2005. The agency believes that its Data Led Sales approach to developing field strategy and measuring activity has been instrumental in its success.

Nick Jones, CEO Cosine EMEA says, “In recent years, brands and retailers have demanded more robust ROI methodology and more actionable insights from their field marketing agencies. Our Business Insights team has led the way in creating intelligent ROI tools. This partnership is going to enhance our capability to deliver actionable insight generated from retailer Electronic Point of Sale (EPoS) data.”

Ron Temperley, managing director at 20:20 RDI says: ‘We’ve known Cosine for 6 years and have discussed how our outsourced analytics service, which provides regular performance reporting, opportunity analysis and compliance alerts for all the major retailers, could add another dimension to Cosines Data Led approach. We’re thrilled to be partnering with Cosine and believe that together we have a unique industry-leading solution for clients that want a maximum return on their field marketing investment.”

Cosine in our agency directory