Day 1 reporting dashes onto Orchid FM’s agenda
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Orchid Field Marketing has created a new and innovative in-house dashboard report provides clients with unprecedented ‘Day 1’ campaign analysis. In delivering real-time reports for the fast paced world of retail sales the agency now provides a new layer of service level compliance transparency.
Agency MD Lysa Campbell states: “At Orchid we understand how important it is for our clients to have absolute visibility of all elements of campaign implementation to ensure value for money and peace of mind. To ensure we are part of the solution that delivers high quality, value for money field marketing services we have been busy evolving our systems and processes to provide sought after yet seldom delivered service level transparency.”
In addition to achieving peace of mind when a campaign is on track, more crucially Day 1 reporting alerts clients to potentially show-stopping in-store issues that Orchid can then assist in resolving swiftly. Each client ‘dashboard’ can be explored in detail via an expansion tool that enables users to drill down beyond the summary.
