Etam goes for the girls with 3D

In Paris Etam has presented a new inventive and creative collection with a multi-tiered fashion and music show that was suppotred by a substantial all-female cast.

A star-studded Paris show saw a dramtic catwalk and music acts perform including a return to live performance for Lily Allen and songs from M.I.A.

The event saw some cutting edge amplification. Etam was the first brand to broadcast its fashion parade live on the web, and once again it proved to be at the forefront of innovation by showing its Live Show in 3D in cinemas throughout France.