Experiential plans for Heinz Big Soup Super League push

Super League are delighted to announce that Heinz BIG Soup, one of the UK’s most recognisable consumer brands, has extended its partnership with Super League for the 2013 season.

Heinz BIG Soup is already an established presence within Rugby League and this latest agreement sees the brand featuring prominently on matchday perimeter advertising hoardings and on the sleeves of all 14 Super League clubs’ playing jerseys, as well as adorning Super League’s match balls.

The partnership will also be used to support the expansion of the Heinz BIG brand, with a range of Frozen Ready Meals which were launched back in September 2012. Heinz BIG Soup has outlined its commitment this year to maximising awareness of Rugby League outside of the sport’s traditional strongholds and plans a series of exciting experiential and national media campaigns involving some of Super League’s most talented stars to help engage new supporters.

Innovative media tie-ups with talkSPORT, the UK’s biggest national commercial sports radio station, and Sport, the most-read sport magazine in the UK with a weekly circulation of more than 300,000, will support Super League’s own plans to grow the game. The commitment to the professional game is also underpinned by Heinz BIG Soup’s continuing support of the development of the sport at the grassroots level with another season of investment in the National Youth League.

RFL commercial director James Mercer said: “We are very pleased to have Heinz BIG Soup on board for 2013 in what promises to be an extraordinary year for Super League and Rugby League in general. “There is already a huge awareness of Heinz BIG within Rugby League following their successful association with Super League through the ‘BIG Soup’ brand in 2012 and we are confident that we will see that awareness enhanced further in 2013. “We have built a strong relationship with Heinz BIG Soup since they first got involved and we look forward to working closely with them to strengthen that partnership during the next year.”

Chris Nunn, senior brand manager, Heinz BIG Soup said: “After a successful year of sponsorship in 2012, Heinz BIG Soup is looking forward to being a proud supporter of the Super League 2013 season during such a special year for the sport. “We have been working hard over the winter break to make sure that we bring Super League fans a full-on Heinz BIG Soup experience for 2013, including signing national media partnerships and a BIG new and interactive campaign which will be launched with some well-known Super League faces in February –watch this space!”