Firestone’s headline act in Hamburg

A host of retailers were invited to try out the new Firestone Multiseason tyre in Hamburg, before swapping motoring activities for music acts at the Hurricane Festival in Hamburg.

Firestone is reaching out to a young-at-heart target audience through its Access All Areas music tour, which represents an original sponsorship programme with a laid-back feel for major festivals across Europe.

Interspersed between Florence and the Machine and George Ezra were a number of driving experiences around Hamburg to accentuate the positives of the new Firestone Multiseason tyre.

Guests were treated to a spot of winter driving on the snow, courtesy of a specially created track inside a snowdome, before they appreciated the wet braking performance of the tyre at a specially created route at a nearby airfield.

To underline the point that the Multiseason is an all-round performer to contend with, drivers could get to grips with the handling of the tyre through an innovative football challenge, featuring giant inflatable ball and three strategically placed goals.

The Multiseason opens up a new segment for Firestone and is made for drivers who enjoy the pleasure of the road but live in mild weather areas, which may face unpredictable weather conditions.

In the UK, Firestone will be making its mark at the Reading Festival, from August 28 to 30.