FMBE Awards 2024 announces its shortlist
Posted by
FMBE Awards 2024 has been through a typically exacting process to create this year’s shortlist of finalists. The awards event is now open for table and seat bookings on a first come first served basis, with first booked tables taking priority positions. We will be celebrating this industry at London’s most central venue, 8 Northumberland Avenue on Thursday January 30th 2025.
The event will celebrate connections and collaborations and the collective expertise that comes together, uniquely, under one roof at FMBE each year – client, agency and suppliers.
As per recent years, judges assessed every category for strength in depth and were asked to produce a shortlist of up to 7 finalists per category.
This year saw several categories delivering on innovation and strength in depth. Sales Camapaign of the Year, Brand Ambassador, Immersive Event (Controlled Audience), Small Scale/Local, Product Launch and Team of the Year all underwent especially tough judging debate to get to this stage.
As usual some high quality and high-profile campaigns have not made the shortlist and entrants are encouraged to request feedback, which is typically provided after the awards ceremony.
Awards director, Frank Wainwright comments: “FMBE has always celebrated the value of collaboration and working together and the shortlist features a number of campaigns where the quality of the work has been driven by a team from across different businesses and consultancies. The event will be able to showcase so much talent and signpost many successful future relationships.”
“Congratulations to all who are shortlisted and commiserations to those who have not made the cut this year. We are exceptionally proud of the standards that have been set by our finalists. Versatility and flexibility have been qualities that have come to the fore this year. Our industry has shown that the expertise that we represent is highly investable.”
FMBE Awards 2024 – Shortlist
A: Sales Campaign of the Year
Blue Square – EE
ExSellence – pladis (perfect store)
Field Sales Solutions – P&G
G2 – Hisense
Powerforce – pladis
PRL – pladis
Storey – SumUp
B: Most Effective Retail Experience
Field Sales Solutions – ASICS
Fizz Experience – Lindt
Link Communication – Mogu Mogu
N2O – Tesco
TCC – Samsung
C: Field Data Award
Cosine – DPD
Field Sales Solutions – Gillette
Green Field Marketing – Royal Canin
REL Field Marketing – Mondelez
Smartspotter – PPL PRS
D: Most Effective Instore Marketing
Blue Square – Hewlett Packard
CPM Ireland – Diageo
G2 – Android
G2 – Hisense
Powerforce – Nestle Purina
REL Field Marketing – Mondelez
Top Notch Sales – Navson
E1: Most Effective Tactical Camapign (ROI)
ExSellence – pladis
Field Sales Solutions – P&G
REL Field Marketing – Campari
REL Field Marketing – Disaronno
REL Field Marketing – Weetabix
Top Notch Sales – Navson
E2: Most Effective Tactical Campaign (Service Led)
Field Sales Solutions – ASICS
REL Field Marketing – Henkel
REL Field Marketing – Mondelez
F1: Team of the Year (FMCG, Merchandising and Sales)
CPM – Diageo
Field Sales Solutions – Gillette
Green Field Marketing – Boost Drinks
Powerforce – HariMoCo
PRL – IDL
REL Field Marketing – Brewdog
REL Field Marketing – Weetabix
F2: Team of the Year (Retail Training and Demonstrating)
G2 – Android
G2 – Hisense
Fizz Experience – Costco
REL Field Marketing – Adidas
REL Field Marketing – Honor
Storey – Sky
G: Most Effective Sponsorship Activation
Circle – Costa
CPM Ireland – Heinz, Barnados
TRO & Fuse – PepsiCo
We Are Collider – Red Bull
H: Most Effective Roadshow/Shopping Centre Campaign
Blue Square – Samsung
Circle – Frubes (Yoplait)
Circle – Subway
N2O – P&O Cruises
N2O – Tesco
Promohire – QV Skincare
We Are Collider – Pokemon
I: Most Immersive Event (Mass Consumer)
Circle – Costa
N2O – Dr Pepper
Promohire – Netflix/The Witcher
J: Most Immersive Event (Controlled Audience)
2 Heads – Qatar Airways
Circle – CCEP
N2O – Tesco
N2O – Superdrug
N2O – TRESemme and Superdrug
RPM – Guinness
TRO & TBWA Ldn – adidas
K: Most Effective Integration/ Amplification
Circle – Costa
Hopper and Clarion Communications – Aldi
Hopper and Ogilvy – Toblerone
Hyphen – Liquid IV
N2O – TRESemme and Superdrug
N2O – Made by Mitchell
PrettyGreen – Hasbro Playdoh
L: Most Effective Use of Digital or Tech
Blackjack – Avolta
CPM – PepsiCo
N2O – P&O Cruises
PrettyGreen – Hasbro Furbies
We Are Collider – Red Bull
M: People-Powered Campaign or Event
Elevate Global – Olympics
Hel’s – Waitrose
N2O – Superdrug
N2O – Tesco
N1: Brand Ambassador of the Year
Field Sales and Merchandising
Caroline Anderson – REL Field Marketing, Weetabix
Emma Fitzsimons – PRL, BAT Ireland (PJ Carroll and Company)
Simon Griffiths – Field Sales Solutions, P&G
Neil Larmour – Green Field Marketing, KP Snacks
Zara Saleem – Field Sales Solutions, Ferrero
N2: Brand Ambassador of the Year
Product Demo, Training, Experiential
Gaenor Kinsey – Fizz Experience, Costco
Rajesh Kumar – G2, Hisense
Molly Ofori-Mensah – Hel’s, Various
Abdur Rahman – G2, Hisense
Tom Severs – Powerforce, Lenovo
O: Most Effective Local or Small Scale Campaign
Blackjack – Avolta
Field Sales Solutions – ASICS
Gekko – Google Pixel
Green Field Marketing – Edward Dillon (Hennessy)
N2O – Made by Mitchell
Powerforce – Molson Coors
Top Notch Sales – Navson
P: Product Launch or Relaunch Award
Circle – Costa
CPM – Persil
Hopper and Ogilvy – Toblerone
N2O – TRESemme and Superdrug
PRL – Lucozade
REL Field Marketing – Haleon (Sensodyne)
REL Field Marketing – Weetabix
Q: B2B/B2E Event of the Year
2 Heads – Qatar Airways
Circle – CCEP
Settimo Piano – Acinque Energia
TRO – BMW
Willow Park – Cisco
R: Consumer/Shopper Connection Award
Circle – Subway
Green Field Marketing – KP Snacks
N2O – Tesco
S: Most Effective Stand or Display Unit
N2O – P&O Cruises
PRL – IDL
Promohire – BiOrbic
Sketch Events – Autograph Collection Hotels
T: Operational Success of the Year
Cosine – Allwyn
CPM – Asda
Field Sales Solutions – P&G
N2O – Tesco
Powerforce – Castrol
U: Professional Agency Management Award
Field Sales Solutions
Green Field Marketing
V: Best Continuing/ Long Term Sports, Music, Entertainment Campaign or Strategy
Circle – Costa
We Are Collider – Red Bull
W: Campaign of the Year
The shortlist is revealed on awards night
X: Field Marketing Agency of the Year
Blue Square
CPM
Field Sales Solutions
G2 Field Marketing
Powerforce
REL Field Marketing
Storey
Y: Brand Experience Agency of the Year
Circle
Hopper
N2O
TRO
We Are Collider
Z: International Agency of the Year
CPM Ireland
Impact (France)
PRL (Ireland)
