FMBE Awards annouces the 2016 result
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FMBE Awards 2016 Result
Agencies McCurrach (FM) and MKTG (BX) led the way as Christopher Biggins announced the 12th FMBE Awards winners at Troxy tonight.
McCurrach added a first ever agency of the years to wins on the night for their instore work with Kerry Cheestrings, which was elevated to Platinum as this most admired entry by FMBE’s client judges. They also took gold in the Professional Agency Award and bronze in the product launch category for Microsoft Windows 10.
MKTG took agency of the year success for their first time, as well as gold for their work with London and Partners in the small scale/local category and with Nakd for the most effective display (small scale). The saw several silver and bronze awards too celebrating a body of work that was seen as considerable and versatile by FMBE judges.
Both agencies have shown significant financial and innovative advances.
Other highlight winners saw double golds for PrettyGreen and LEGO and Momentum with their famous survival billboard for Microsoft Xbox.
REL Field Marketing too the coveted Team award with the Sun and Times sales team, News UK. The agency also added 2 further golds to their bursting display cabinet, adding agency of the year silver to a series that now reads G-G-G-S-S in the category.
There were some superb overseas winners including PowerSwitch, Indonesia, Traffik, Australia and GMR Marketing, US as well as gold as a sales brand ambassador for John Senior, Field Management Ireland.
The keenly contested special award for Sports Campaign of the Decade was wrested by drp and Sainsbury’s for their Paralympic Games sponsorship in London 2012.
The new Experiential Brand Special Award was won by Kingstone Press, whose Rugby Leagues and Tough Mudder sponsorship has been activated by agency Banana Kick.
All winners on the night took away the famous glassware. They are also going to receive mini statues of themselves with their awards courtesy of FMBE Awards and My 3D Twin.
Awards Director, Samantha Tasker Robbins comments “There have been some fantastic winners as usual. Being on our shortlist at all is a huge achievement and we are enormously proud of the quality that our judges were able to witness.”
Field Marketing Categories
A: Outsourced Sales Performance of the Year
Sponsored by CACI and Natural Insight
GOLD Channel Assist – Panasonic
SILVER ODM – Virgin Atlantic
BRONZE Atomic Live – Tangerine
B: Most effect demo or sampling at retail
Sponsored by Teamhaven
GOLD GMR Marketing – Miller Lite
SILVER Gekko – Beko
BRONZE Fizz Experience – The Food Warehouse by Iceland
BRONZE REL Field Marketing – Panasonic
C: Field Data Award
GOLD REL Field Marketing – Danone Waters/Red Bull
SILVER Logobrand – Wrigley
BRONZE NexusEngage – VIP e-Cigarette
BRONZE promogems – Atkins
D1: Most Effective Instore Marketing (Influencing Stores)
Sponsored by SMR7
PLATINUM McCurrach – Kerry Cheestrings
SILVER Tactical Solutions – Tangerine
BRONZE Logobrand – Tassimo
D2 Most Effective Instore Marketing (Engaging Shoppers)
Sponsored by SMR7
GOLD Gekko – Kärcher
SILVER PrettyGreen – Pandora
BRONZE BWP Group – IKEA
E1 Most Effective Tactical Campaign (ROI led)
GOLD Logobrand – Tassimo
SILVER REL Field Marketing – Tetley
BRONZE Gekko – Acer
BRONZE PSfm – Sonos
E2: Most Effective Tactical Campaign (Marketing/POS Led)
GOLD Worth Retail – The Pet Shop Boys SUPER
SILVER Contract People – Hop House 13
BRONZE eXPD8 – M&S Rosie
F: Team of the Year
GOLD REL Field Marketing – News UK
SILVER Field Sales Solutions – Ferrero
SILVER Orchid – Storck
BRONZE REL Field Marketing – Molson Coors
Brand Experience Categories
G1: Most Effective Sponsorship Activation (Sports)
GOLD Amplify – Lavazza
SILVER Toucan – Ocean Spray
BRONZE Traffik – Samsung
G2: Most Effective Sponsorship Activation (Music and Film)
GOLD Fusion – Renault
SILVER FreemanXP – Vodafone
BRONZE Vision Nine – Three
BRONZE White Label – Stolichnaya Vodka
H: Most Effective Shopping Centre/ Roadshow
Sponsored by SpaceandPeople
GOLD PrettyGreen – LEGO
SILVER The Yard Creative – World Vision
BRONZE Circle Agency – Dorset Cereals
BRONZE N2O – Ben & Jerry’s
I: Most Immersive Event (mass consumer)
Sponsored by intu
GOLD PrettyGreen – LEGO
SILVER Space – UEFA
BRONZE FreemanXP – Vodafone
J1: Most Immersive Event (By Invitation)
Sponsored by intu
GOLD Traffik – Samsung
SILVER PROPERCORN
BRONZE Momentum Worldwide (UK) – Microsoft
J2: Most Immersive Event (B2E/Training)
Sponsored by intu
GOLD Brand Brewery – DHL
SILVER Undercurrent – Samsung S7
BRONZE drp – Triumph
BRONZE TRO – BA
K: Most Effective Integration/ Amplification
Sponsored by Coalition
GOLD Initials – Jeep
SILVER FreemanXP – Vodafone
BRONZE MKTG – Cadbury
BRONZE Space – Coral
L: Most Effective Interruptive Experience
Sponsored by Tobacco Dock
GOLD iD – Cornetto
SILVER MKTG – Air New Zealand
BRONZE MKTG – norwegian
BRONZE N2O – Ben & Jerry’s
M: Creative Campaign of the Year
Sponsored by Mobile Technik
GOLD Momentum Worldwide (UK) – Microsoft Xbox
SILVER TRO – BA
BRONZE Frukt – Energizer
BRONZE MKTG – Cadbury
Field Marketing & Brand Experience Categories
N: Brand Ambassador of the Year (Consumer Facing)
GOLD John Senior – FMI, Electric Ireland
SILVER James Riordan – Hel’s Angels, Benefit Cosmetics
BRONZE Gillian Broadfield – Mash, Lavazza
BRONZE Karen Williams – ODM, Virgin Atlantic
N2: Brand Ambassador of the Year (Retail/Training)
GOLD Michaela Wilkinson – Field Sales Solutions, Ferrero
SILVER Hal Fade – Undercurrent, Samsung
BRONZE Jarrod Millar – Logobrand, Jacobs Douwe Egberts
O: Most Effective Small Scale or Local Campaign
GOLD MKTG – London and Partners
SILVER Undercurrent – Western Union
BRONZE Kreate – NHS Blood and Transplant
BRONZE REL Field Marketing – Red Bull
P1 Most Effective Product Launch (BE)
Sponsored by Troxy
GOLD Momentum Worldwide (UK) – Microsoft Xbox
SILVER Lodestar – Fiat 500X
BRONZE Worth Retail – Pet Shop Boys SUPER
P2: Most Effective Product Launch (FM)
Sponsored by Troxy
GOLD Warburtons – Giant Crumpets
SILVER Contract People – Hop House 13
SILVER Tactical Solutions – Birds Eye Stir Your Senses
BRONZE McCurrach – Microsoft Windows 10
Q: Most Effective FMCG Campaign
GOLD Walker Agency & Mobile Technik – Mentos
SILVER Circle Agency – Dorset Cereals
BRONZE Ambient – Zeo
BRONZE REL Field Marketing – Ritz Crisp & Thin
R: Live – Digital Award
Sponsored by My 3D Twin
GOLD Space – Coral
SILVER Vision Nine – Relentless Energy Drink
BRONZE Initials – Jeep
S1: Most Effective Stand/Display (large scale)
Sponsored by Harrisons
GOLD Circle Agency – PlayStation
SILVER Avantgarde – Honda
BRONZE Holovis/Produce UK with Brooklyn Brothers – Hyundai
BRONZE MKTG – Coca-Cola
S2: Most Effective Stand/Display (Small Scale)
Sponsored by Harrisons
GOLD MKTG – Nakd
SILVER Promohire and AgencyUK – Chang Beer
BRONZE iMP – Clarks
BRONZE REL Field Marketing – News UK/ Weetabix
T: Operational Success of the Year
Sponsored by Promohire
GOLD PowerSwitch – Milo
SILVER Fusion – Hyundai
BRONZE Fudami – Krispy Kreme
BRONZE MKTG – Cadbury
U: Professional Agency Team
GOLD McCurrach
SILVER REL Field Marketing
BRONZE TRO
V: Sports Campaign of the Decade
GOLD drp – Sainsbury’s
SILVER Space – John Smith’s
BRONZE RPM – Sky
Y: Most Experiential Brand of the Year
Sponsored by Hammerson
GOLD Kingstone Press – Banana Kick
SILVER Relentless Energy Drink – Vision Nine
BRONZE Whirlpool – The Meredith Collective
W: Field Marketing Agency of the Year
Sponsored by Bluewater
GOLD McCurrach
SILVER REL Field Marketing
BRONZE Contract People
X: Brand Experience Agency of the Year
Sponsored by Bluewater
GOLD MKTG
SILVER Space
BRONZE N2O
